Quasortech Labs
Redefining Renewable Energy Software Ecosystem Around Prosumers
June 2025
Hariharan Subramanian
The solar PV and energy storage industry has matured rapidly over the last decade. Innovation has largely centered on supporting businesses that deploy these systems, including EPCs, financiers, and OEMs.
Tools and platforms have emerged to streamline system design, procurement, permitting, and installation workflows.
But as the market evolves, a fundamental question emerges:
Can - and should - the center of gravity shifts from the installer to the customer?
The Current Model - Optimized for the supply side
Today’s ecosystem is largely built around the needs of EPCs.
Software tools, marketplaces, and platforms are designed to help them sell more systems, lower soft costs, and manage operations.
While this has accelerated deployment, it often treats the end customer ( the homeowner or commercial site owner ) as the endpoint of a transaction, rather than the start of a relationship.
This approach has limitations
Customer engagement is typically fragmented and short-lived.
Decision-making is heavily influenced by installer priorities, not customer aspirations.
There is limited long-term visibility or personalization in how customers interact with their systems post-installation.
Exploring a Pivot: From EPC-Focused to Customer-Centric (or Prosumer-Centric)
We’re exploring a conceptual pivot: what would the energy ecosystem look like if it were designed around the customer’s long-term renewable journey?
Instead of positioning the EPC as the primary stakeholder, this model begins with the customer’s goals ( cost savings, resilience, sustainability, autonomy etc., ) and aligns the ecosystem to support that journey.
In this model:
The customer journey becomes the primary architecture.
EPCs, financiers, utilities, and aggregators plug into that journey at relevant stages.
Technology shifts from back-office tools to customer-facing experiences that guide and optimize renewable adoption over time.
Ownership, usage, and optimization of energy assets are framed as an ongoing relationship, and not a one-time installation.
An Ecosystem Perspective
This concept reimagines roles:
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EPCs become trusted energy advisors, not just installers.
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Financiers offer dynamic, user-aligned products, not just upfront capital.
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Utilities and aggregators see prosumers as active nodes in a flexible grid, not passive endpoints.
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The platform (or system of tools) becomes an orchestrator, ensuring that every stakeholder contributes to fulfilling the customer’s energy goals.
Questions We’re Investigating
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What data and interface layers are needed to center the customer without disintermediating existing players?
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Can we define a "renewable energy journey" that is flexible enough to adapt to diverse customer types and markets?
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How can value be fairly distributed among participants in a customer-centric ecosystem?
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What would enable long-term engagement, rather than transactional interactions?
A Strategic Opportunity
As the energy landscape becomes more decentralized and prosumer-driven, we believe there’s a strategic opportunity to redesign the PV and storage ecosystem around customer lifetime value and long-term engagement.
This direction is not a rejection of the current model, but a recognition that the next wave of growth may come from deeper, more integrated relationships with the energy user.
We’re actively exploring how clean tech software can better serve the evolving role of prosumers in the energy transition. If you're working in this space or simply curious about our research, we’d love to connect.
You can contact us at labs@quasortech.com. We would be delighted to hear from you!